Premier League clubs have broken the transfer spending record, with the figure predicted to break through the £1billion mark by the time the window closes on August 31.
Manchester City's signing of Barcelona goalkeeper Claudio Bravo took the gross spending of Premier League clubs to £880m - topping the £870m spent last summer.
According to Deloitte, at the same stage last year the figure was £685m - £195m down on this year.
"This is the fourth summer in a row where we have seen record-breaking spending by Premier League clubs,” Dan Jones, head of Deloitte Sports Business Group, said.
"Buoyed by the prospect of increased revenue from the new broadcast deals, clubs' gross spending has now passed last year's record of £870m.
"This is particularly striking considering we still have the best part of a week to go before deadline day."